Value vs. cost

A small story to understand the value of a logo versus the cost of a logo.

Value vs. cost
Twitter's original logo (the "Larry Bird") was brought from iStock for $15! Today, Twitter has a redesigned logo but the little blue bird made history and the company became a huge success.

Symantec, a global leader of cybersecurity, decided to break the bank and spend over A BILLION (yes, that's right, over a billion... actually over 1.2 billion) dollars to re-design and re-brand their image.

What do you think?
What's the value of your logo and how much would you invest to create one or re-design one?