USA Dr Tom Carter Project
The Dr Tom Carter project combined branding, logo design and web design services in order to create a unique and minimal brand identity for an experienced psychiatrist in USA.
Tom Carter MD, the client, was an experienced psychiatrist from the USA and the goal of this project was to define a new brand identity around his professional activity and to create various marketing resources that he could use daily.
The client's request was quite simple to follow: the logo needed to include a representation of a bird and the primary color needed to be blue. At the same time, the branding concept had to be very simple and professional.
Following the client's specification, the logo design I proposed was a minimal representation of a bird drawn with only 6 lines (a symbol which I hoped resembled a seagull, a popular bird in the area where the client's office is located). The brand's primary color is a darker shade of blue that together with the logo and a specific texture helped to create the illusion of a bird flying over water. Lastly, the branding concept was enriched by the addition of a popular and efficient font type, the Open Sans font family.
At the end of the collaboration, I was able to propose and deliver a compact branding concept that included the following resources: a business card, an envelope template, a letterhead template, and a patient folder template.
The Dr Tom Carter project was completed with the web design of a responsive landing web page that allowed the client to have a presence on the Internet.
Looking back, I believe that the Dr Tom Carter project is (still) a relevant entry in my portfolio and a good example of a branding concept ideal for anybody looking to enrich his/her professional activity or business.
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