USA BLFS Project
The BLFS project (USA) combines branding, logo design and web design services to help the client in her mission to educate, empower and inspire people to achieve financial confidence.
BLFS (Best Life Financial Strategies) has the mission to educate, empower and inspire every client to achieve financial confidence and success during life transitions.
The BLFS project was an interesting collaboration with a business owner from the USA. I was responsible for different types of services like branding, logo design, and web design.
The project began with the design of the official BLFS logo. The logo I proposed was simple and relies on a strong font in contrast with an elegant symbol. Together with the logo, I've also defined the color palette and typography guide for BLFS - these were the first steps into creating the BLFS brand identity.
Next, the client needed a brochure that contained information about BLFS which could be used online, in meetings, and in presentations.
Lastly, the collaboration concluded with the design of the official presentation website for BLFS. The web design concept proposed was simple, elegant, and professional, using the light tone color palette and approved fonts to consolidate the brand identity of BLFS. In order to correspond to today's standards, the web design concept was for a responsive presentation website.
Working on the BLFS project was a great experience and it allowed me to better understand the needs and preferences of small-scale businesses and business owners.