About logos Value vs Cost
Interesting topic of discussion: the value of a logo versus the cost of a logo.
Twitter's original logo (the 'Larry Bird') was brought from iStock for $15! Today, Twitter has a redesigned logo but the little blue bird made history and the company became a huge success. Symantec, a global leader of cyber-security, decided to break the bank and spend over A BILLION (yes, that's right, over a billion... actually 1.2 billion) dollars to redesign and re-brand their image. .
What do you think? What's the value of your logo and how much would you invest to create one or to redesign it?
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